International Business Consulting


Market Research

What is Market Research?

Market research is a process of assessing the feasibility of a potential product or service. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Why do you need our Market Research?

As a small business owner, entering a new market is quite a challenge. North American market is very different from Asian market in terms of product preferences, price perception, and shopping behavior. Due to the lack of the experience, knowledge, and understanding, a number of Chinese SMEs were failed to enter the North American market without a solid market research, which indicates the feasibility and possibility of the success rate of the product. In summary our market research can assist you to:

  • Tapping new opportunities
  • Minimizing the risks
  • Discovering potential problems
  • Making wise decisions

Business Plan

What is Business Plan?

A business plan is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement; is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road.

Why do you need our Business Plan?

A business plan is a valuable tool for every business owner, whether you are a start-up, have been in business for years, or are just ready to grow. Our business plan can help you:

  • Turning business ideas and capital into a viable business
  • Identifying strengths, weaknesses, opportunities, and threats
  • Developing accurate financial forecasts
  • Raising capital to expand
  • Taking advantages of opportunities and mitigating risks

International Trade Consulting

What International Trade Consulting Means to You?

In this day and age, globalization plays a pivotal role in shaping the world economy – it’s an opportunity yet a challenge for the participating companies around the world. Brightenvantage International Business Consulting provides knowledge, expertise and resources in international trade to help our clients compete on the world stage. Our goal is to assist Chinese SMEs to move their products and services to the North American market; whereas assist North American SMEs to enter the booming Chinese market.

How Brightenvantage Helps You?

Specifically, Brightenvantage’s international trade consulting includes but not limited to:

  • Business and legal environment analysis of the target market
  • Project and product positioning analysis
  • Product certification and specification consultation
  • Purchasing and outsourcing supplies
  • Due Diligence
  • Supply chain management and third party supervision & support

International Marketing Strategy Plan

According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Our goal is to assist your products and services successfully move from China to North America by applying the tailored yet cutting-edge marketing techniques. We are not simply translating or copying what you have already been doing in China – we advise you with deep North American cultural understanding, customer need and behavior, product development and delivery, branding techniques and communication strategies across all media.

Our Practical Marketing and Promotion Plan

In order to assist your firm to achieve the goal – raising brand awareness, identifying potential customers, and maximizing profitability. Brightenvantage’s seasoned marketing team tailors your marketing needs and individualizes comprehensive marketing plan to seize the opportunities. Our marketing plans include but not limited to:

  • Traditional marketing means such as telemarketing, press, billboard, and mailing catalogues etc.
  • Digital marketing means such as SME (Social Media Engagement), SEO (Search Engine Optimization), Social Media Platforms consulting etc.

Our Branding Strategy

Branding strategy goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience – everything from company logo, website, and social media platforms, the way your staff answer the phone, to the way customers experience your services. When you look at this broad definition of branding, it can be overwhelming to think about what is involved in brand. In short, the brand is the way customers perceive your firm and is a priceless intelligence property, which can bring tremendous value to your firm. A majority of Chinese SMEs lack of the branding strategies, especially the OEMs (Original Equipment Manufacturer), who competed only with low cost without brands. When your firm moves from China to North America – expanding business internationally is inherently risky unless the company is well prepared. Brightenvantage can help clients to strategically implement your expansion initiative and mitigate the related risk. Brightenvantage brands expansion specialists have extensive cultural knowledge, in-country expertise and business contacts in regions such as Asia and North America. They can accompany clients to bridge cultural gaps, advise clients on local practices and leverage their experience during negotiations with in-country partners.